We heard some rumors that Premium was going to be making some moves and refocus as a parts brand, but there wasn’t much info. It looks like the moves have started because Colin Varanyak is going to be rocking Premium parts on his Fiend setup now! Here’s a short but sweet video bringing the news! Take a look!
“In the world of BMX street riding, there are few riders out there with a better blend of style, burliness and pure technical madness than Colin Varanyak. No set up is safe when Colin is out searching and there is no end to what is possible when he sizes up a spot. It is for all these reasons and for more that simply can’t be verbalized, that we are beyond hyped to announce Colin Varanyak as the newest team rider for Premium! Let the good times begin.
Filmed & Edited by Joey Cobbs” – Premium