Here’s some news that we’re sure nobody saw coming! Brad Simms has been added to the Adidas 5.10 team (we’re not sure what 5.10 is, exactly). Adidas hasn’t really had much of a presence in BMX for years, at least not in the U.S, so this was a surprise when the link popped up for me to check out. This welcome video to bring the news is more lifestyle type shots, but as always, Brad delivers with some hammers that he makes look effortless! Take a look and get stoked. 2021 is going to be another banger year for Brad and we couldn’t be more stoked.
“We are proud to welcome Brad Simms to the adidas 5.10 team.
The 2 times Games medalist and 2020 #NoraCup “Rider of the Year’ marks a new chapter for Five Ten as it enters BMX.
We wanted to welcome Brad to the team with an edit of spots his fans would recognize and one that would serve as a wrap up to 2020, setting the stage to go bigger in 2021.
Brad joins the #BrandOfTheBrave alongside a global roster of the world’s best riders and marks a new chapter in the story of Five Ten.
“I’m looking forward to repping the brand at the highest level, creating projects with other riders on the team and doing my best to embody what it means to be a top athlete and inspire new people to get into BMX.”
Discover more about Brad’s shoes of choice the ‘Sleuth Canvas’ and ‘Sleuth DLX’ and the full Five Ten range at adidas.com/Fiveten.”